PhD by Living Proof is a hair game-changer! #YourBestHairDay

Perfect Hair Day

Having worked in advertising for much of my post-graduate life (pre-SoulCycle), I like to think I’m somewhat immune to the consumer marketing ploys of beauty brands….

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But when there’s a product on the market that promises Your Best Hair Day, you give it a go. Am I right?

Back-story:

About a month ago — in late December — I made my way to XO Studio, a hair salon on Chicago’s northern side. I was scheduled to have a cut and consultation with salon’s Owner and Creative Director, Charlie. (This was set up by Living Proof, a line of hair products I’ve worked with and used for a few years now — remember the everyday curls hair tutorial?)

XO is my kind of salon – laid-back and just the right amount of noisy, candid conversation. Charlie and I chatted for a while about how he quit his corporate job to ultimately open the studio – something I could totally relate to having made the foray into nearly a year prior.

At any rate, the topic of conversation eventually turned to hair. My hair, more specifically.

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I learned about Living Proof’s complete collection of products — and specifically, which would work best for my hair type and needs. (I have always used the “Full” and “No Frizz” collections in the past.)

I explained to Charlie that my schedule requires me to sweat (at least) once every day, and I was beginning to feel like I was stripping my hair from washing it so much.

Some days, I teach up to three classes in a day – and often times, I have less than 12 hours over each day before I’m back at it again the following morning. As a result, I don’t like to wash my hair all that much. (Why bother, you know?)

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Thus, Charlie and I agree that I was a perfect test case for one of Living Proof’s most popular product lines: Perfect hair Day (PhD).

PhD is a revolutionary hair solution (shampoo, conditioner, Night Cap Perfector) that’s patented by the brand’s Healthy Hair Molecule – a fancy way of saying it delivers all the benefits of “Your Best Hair Day:” Volume, conditioning, strength, smoothness and so on. Not only does it claim make your hair healthier overall, it keeps it cleaner for longer. The ideal scenario, no?

So, I set out to try it for myself.

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I’ve been using the products (shampoo and conditioner, Night Cap Perfect0r and 5-in-1 Style Extender) consistently for the last few weeks. I’m down to three or four shampoos each week (with the frequent aid of PhD Dry Shampoo), and I can honestly say that my hair feels fresher, cleaner and bouncier. Accordingly, results are instant but actually improve your hair over time.

So – over time – that’s what I’ll continue doing. For now, I’m liking PhD, but I’ll switch back-and-forth between the Living Proof products that Charlie recommended to me last month (all listed below) so that we can compare the difference between them — and find the one that’s best for you.

In sum, though: As far as shampoo and conditioner sets go, PhD may a bit pricier than your standard grocery store alternative – but considering you’ll wash your hair less frequently (and it’ll improve over time), it kinda evens out.

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What are your hair woes? Have you tried Living Proof’s PhD collection? What did you think? (It also comes in a travel-sized package, so you can test it out guilt-free.)

Back to you with more hair care discoveries soon, my friends!

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*Shop the Living Proof collection:

PhD shampoo and conditioner, $24-25
PhD dry shampoo, $12
PhD Night Cap Perfector, $28
PhD 5-in-1 styling treatment, $27
PhD travel-sized introductory kit, $29

*Read more on the brand’s science-backed stats on Living Proof’s blog

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Thanks to Living Proof for partnering on this post

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